Heart of Bold arrives with bergamot, bright lemon, and floral notes that don't apologize for showing up, a heart of mandarin and sea salt that makes itself entirely too comfortable, and a warm marine-and-amber base that lingers on your skin long after the room has decided you're their favorite person.

Inspired by Creed's Millésime Impérial.

Ultra-High Concentration: 28-33% (Extrait de Parfum)

For:

• A day at the beach
  
• The boat you don't own but got invited onto
• A Sunday with nowhere to be

Victory smells better fresh. Freshly Squeezed Victory opens rich with lemon, cedar wood, and coriander, moves into a fruity heart with jasmine and lily of the valley, and dries down to amber, leather, and soft florals that settle onto your skin smelling faintly of having already won. 100% of your daily recommended success.

Inspired By Creed's Aventus.

Ultra-High Concentration: 28-33% (Extrait de Parfum)

For:

• Radiating accomplishment
• Being upgraded for no particular reason
• Taking the win and the credit and the parking spot

Honesty is overrated, and Sugarcoat It tells you exactly what you want to hear: lemon and bergamot open soft and convincing, rose, honeysuckle, and ylang-ylang settle in to smooth over the details, and a warm caramel-musk finish lingers long after, insisting everything is fine. It isn't. But it smells incredible.

Inspired by Kilian's Love, Don't Be Shy.

Ultra-High Concentration: 28-33% (Extrait de Parfum)

For:

• "No, I love it, it's so thoughtful"
• The white lie that keeps the peace
• Dessert before you've earned it

We were going to dilute it. We forgot. What's left is grapefruit and tea at full strength, a bright spiced heart of cinnamon, ginger, and neroli with no sense of restraint, and a smoky guaiac-and-incense base that settles onto your skin certain — utterly, baselessly certain — that this is going to go well. No notes. Well, these notes. But spiritually, no notes.

Inspired by Louis Vuitton's Imagination.

Ultra-High Concentration: 28-33% (Extrait de Parfum)

For:

• Asking the pilot if you can have a turn
• Assembling furniture without the manual
• Giving directions to a local